Hemmings Design Research Q2 2010


Concept Maps - Temporal Zoom

Temporal zoom is much like Semantic zoom but uses change over time as a device to explore a problem space. Once again, the aggregate Concept Map is treated as "Zero" in a continuum of concepts. These maps focus on the stages car collectors go through as they join the hobby.



Zoom Level -2 Desire

This map represents the factors that may play into sparking interest in collector car ownership. These concepts precede the actual research and purchasing phases.




Zoom Level -1 Research

Here are the ways a person who wishes to own a collector car might research the purchase of a particular type of car. This diagram reflects the sources and questions to be answered when leading up to a car purchase.




Zoom Level ZERO Find It

This level of zoom corresponds to my aggregate concept map but has been expanded to cover the concepts of watch ownership and maintenance as a phase in the lifecycle of watches and a person's relationship with them as objects.




Zoom Level +1 Transaction

What are the phases and concepts of a classic car transaction? Here are 7 phases and the concepts encountered in those phases.




Zoom Level +2 Long Term Ownership / Maintenance

This phase looks at aspects of car maintenance and the companies that support it.




Zoom Level +3 Modification

Exploration of the various ways people modify cars for both performance and appearance.




Zoom Level +4 Sale

What precipitates the decision to sell a car?