Concept Maps - Semantic Zoom
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This method of analysis expands on the Aggregate Concept Map by treating it as the "Zero" level in a continuum of diagrams which focus on both more specific, and more general, levels of concept mapping. The derivative diagrams help to situate the "zero" level in context and facilitate awareness of surrounding structures and opportunities.
These maps differ greatly in complexity based on how much actual data or experience I have for any given semantic level of analysis. They are based on tacit knowledge and opinions, not data.
Zoom Level -2 Automotive Events
Where do car guys go? Are we there?
Zoom Level -1 U.S. Collector Car Market
This diagram is a breakdown of the various types of enthusiast in the collector car market. The size of the group roughly corresponds to the size of that segment of enthusiasts. The relative vertical position within a category represents the cost of the cars in that group.
Zoom Level ZERO The Collector car Classifieds business
Base level zero diagram, same as my initial aggregate concept diagram. This represents the concepts and entities in play across our layer of the online classifieds industry.
Zoom Level +1 Hemmings.com Advertising Composition
A breakdown of the composition of ads that make up our ad inventory. It calls out the major issues with our content.
Zoom Level +2 The Attributes of a Classified Ad
This lays out the core attributes of a solid online classified ad and the messaging interactions that should occur between the users and our system.
Zoom Level +3 Credibility
This concept map takes Stanford's credibility guidelines and applies them to the context of dealer or seller.
