General Conclusions
- We have the ability to create the best online classified system in the marketplace
- Our closest competitors aren't very good
- Adding quality advertiser content is our #1 priority
- Usability, increased admin activity & getting customers to generate engaging content are the underpinnings of our strategy
- Datacasting is the key to owning dealer market
Why contextual research?
"Although the point may seem like common sense, few design projects make any explicit provision for this kind of conceptual work before making irreversible design commitments.... A design process that does not analyze its concepts forecloses much of the design space before it even begins, and risks catastrophe if its concepts are broken. And because the same potentially problematic concepts are used in evaluating the system that is designed, fundamental design flaws will not necessarily be detected."
Phillip E. Agre 2003
"Information and Institutional Change"
Digital Library Use, Social Practice in Design & Evaluation
